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Media
Profile Raising: Our
solid understanding of the Financial Services industry and
our combined skills in raising clients profiles in the
media enables us to add value to you and your targeted
audiences – that is high-net worth investors and
institutions.
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Strategic
Corporate Positioning: Our
approach when dealing with the media is to be proactive
and not reactive. With this in mind, we assist our clients in
actively promoting their unique investment platforms which
are then translated across to the major financial
broadsheets and trade press.
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Tailored Financial Communication Strategies: Each
client comes to us with their specific communications needs.
They trust us to create and implement the most effective
tailored communication strategy to achieve our client’s
desired end goal.
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Identification
and Positioning of Client’s 'Thought Leadership'
Reports: When
we add value to our clients, we are also adding value to our
established media and press contacts worldwide. Our clients
possess a wealth of information and knowledge on industry
trends about to occur in the financial markets. Our unique
expertise in identifying and positioning these key 'thought leadership'
reports enables us to position our
client as an industry leader in their own right.
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Corporate Restructuring Communications: By
gaining our clients’ confidence and trust, we are able to
assist in effectively articulating any internal management,
investment team and /or investment strategy changes
including fund performance issues. When handled correctly, a
fair and balanced picture is well received by the media and
press.
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Marketing
Communications Support: We
believe that coordination of marketing and communications
strategies can yield positive results. Therefore, when
called upon, we are happy to assist our clients in
heightening investors and media awareness through creative
and thoughtful marketing communication tools.
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Organization
of International Media Roadshows: In
order to raise awareness of a client’s unique offering and
insure a Company’s ‘ key messages ‘ are known,
one-on-one interviews with leading financial journalists and
editors are routinely arranged as a matter of course. Our
combined professionalism and expertise in organizing
mutually beneficial media briefings produces a highly
efficient and captive audience willing to hear our clients
successfully state their claim.
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Professional
Coaching and Presentation Skills: Preparation
is key. Our experience includes speech writing for leading
industry CEO’s and investment professionals who are
routinely invited to speak or host panels at industry forums
and events. We take the process one step further to ensure a
highly polished presentation by offering to professionally
coach our clients in advance of speaking engagements and
events. This insures a highly articulate and focused
presentation directed to an audience of industry peers.
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Multi-Lingual
and Multi-Cultural Background: Our
clear understanding of Country specific financial
regulations and reforms is paramount when positioning our
international clientele. Our cultural sensitivity and
fluent language skills in English, French and German gives
us a leading advantage in effectively communicating our
clients’ unique offering across an array of financial
and regional borders. The end result is our client's
'clear and consistent' message worldwide
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